Scotts Valley Salesforce Experts

Scotts Valley Guide for Salesforce Implementation Consultants

Today businesses are looking to Advisers more than ever, to help fill their Salesforce development needs. However this does not mean that companies WOn’t need knowledge experts along the way, to be able to get the most value for their Salesforce investment.

There are three essential areas in determining if the business you are talking with will be able to satisfy the needs of your organization when choosing a Salesforce Advisor for the organization. When it comes to choosing the proper Salesforce Consultant for your project, you may desire to find Successful Communicators, Knowledge Pros and Advanced Alternative Providers.

One of the most important occupations of a Salesforce adviser would be to be able comprehend what your company goals are and to listen to. While you may know what your ultimate aim is, as far as functionality, you are depending on your consulting partner to ask the right questions to ensure these notions can be translated into layouts.

You should be assured that your ideas were correctly comprehended before any work starts and you should be given a documentation of exactly what your consulting partner understands the extent of your project to be. Business moves fast and so does your company condition. Your consulting associate should be Agile enough in order to make alterations to minor changes in requirements. Choosing an Agile firm will provide a more happy outcome and flexibility. Agile firms work on materials and time vs the old requirements heavy waterfall fixed prices. Going with a T&M and Agile methodology will ensure job success but be certain to comprehend how the business keeps your project on a in an Agile fashion.

Knowledge Experts. Whenever choosing a consulting partner you’ll want to be coping with Knowledge pros. Your consulting associate certainly should be providing you with top talent while you may not desire a full time developer expert! Salesforce has made it simpler for you to find companies with the proper amount of knowledge for the job. Their certifications of knowledge pros have broken into Execution Specialists, Administrator, Programmer and three paths.

Salesforce Accredited Administrators are the core attributes of Sales and Service cloud, automation of workflow and approvals, along with pros in security and user management. Your Salesforce Accredited Administrator is your font-line go-to person for handling and maintaining your Salesforce Org.

Force.com Accredited Programmers are experts in the declarative, or clicks-not-code, functionality of Salesforce as good as identifying use cases and best practices for building custom programs using Apex and Visualforce.

Execution Specialist -There are two different certifications that Salesforce offers to demonstrate expertise in providing first executions.

Sales Cloud Consultants can design Sales and Marketing options, Design applications and customize the user interface to increase productivity, and design analytic solutions to monitor key metrics

Service Cloud Consultants can design solutions for businesses that are focused on building long-term customer success. Your Service Cloud Consulting Partner will design Knowledge Bases, and Customer Contact Center Solutions that can include vital Service Cloud characteristics for example Customer, Cases and Partner Portals.

Progressive Solution Providers – These blends of core competencies and skills are the key to a successful Salesforce Consulting Partner. While you will find many methods in which to design and implement a Salesforce solution, a successful Salesforce consulting associate will be able to both guide on Best Practices, along with find innovative solutions which can be designed especially to meet your individual business requirements. Salesforce and the Force.com platform are adaptive because all businesses are not the same, and their technology solutions must be equally exceptional to maximize efficiency.

Business Equilibrium – The firm continues to be in business is important! You want to ensure this firm isn’t simply a “Salesforce boutique firm” but a complete solution provider for all of your technical needs. If the firm has a successful track record and has been in business with more than simply Salesforce they have the ability to furnish more than just one area of alternative. This is a superb choice in a business because they’ll have the scalability and in house knowledge to fulfill any need you may have. Additionally, if they’ve been around for a decade or more they probably won’t take your money and run or you will not be finding out that they’re closing their doors anytime soon. Question how large their balance sheet insure they have the staying power and is.

Trustworthy Standing – Are they having customer satisfaction dilemmas? We certainly hope not! One way to understand would be to request a non-disclosure agreement immediately. So you understand who you are dealing with next ask for references!

Dyersburg Salesforce Marketing Automation

Salesforce Marketing Cloud lets businesses of any size grow their business with professional level email marketing. Small businesses can use marketing automation which will help bring in new customers and nurture the ones they have, without an army. Email marketing from Marketing Cloud allows you to personalize, plan, and optimize the customer journey, know your customers and measure your results so you could maximize your marketing spend.

Pardot Marketing Automation in Dyersburg

Personalize experiences across e-mail, mobile, social, marketing, and the web.
Personalized email marketing at scale
Assemble and handle almost any e-mail effort. Use CRM involvement. Automate your marketing to scale your capabilities and reach customers through the whole lifecycle with applicable messaging.

Participating mobile messaging
Use SMS, MMS, push notifications, and group messaging to reach customers regardless of place. Go cross- channel and extend your digital advertising strategy by adding mobile to social campaigns and your e-mail.

Exceptional experiences that are societal
Link social to sales, marketing, and service. Participate, print, listen, and analyze data from over a billion sources, and automate workflow that is societal. Hear what customers are saying about your brand, your adversaries, and your products, and drive the social dialogue.

Ads that win
For targeting activate your CRM data. Find new prospects with lookalikes, and re-engage users within the customer journey across all digital advertisements.

Internet recommendations that were predictive, personalized
Preferences in real time and track visitor behavior , then turn penetrations to action through content and personalized, dynamic web pages for each visitor to raise conversions, click-through rates, and order worth.

Cross-channel journeys
Create 1 to 1 customer journeys across e-mail, cellular, societal, advertising and the internet. Link encounters across service, sales, marketing, and every customer touchpoint.

We ’re actually beginning to listen to what our consumers must say.”
— Heather Nykolaychuk, Senior Director of Digital Marketing, Mattel

Email
Cellular
Web Marketing
Email marketing

Mobile messaging

Effort management

Personalization Builder

Data and analytics

GET STARTED
Social evaluation and listening
Content marketing
Community social care and management
Promotion
Media optimization
and audience
Direction with
Facebook, Twitter,
and LinkedIn
Lead generation
Lead qualification
Lead nurturing
Lead tracking

In now’s world that is connected, every customer interaction matters. Marketing Cloud can help you take advantage of every touchpoint, providing you the tools to manage the customer journey across all stations.

Email Marketing from Salesforce.Salesforce Marketing Cloud lets companies of any size grow their business with professional degree email marketing. Small businesses can utilize marketing automation that will help nurture the ones and bring in new customers they have, without an army of marketers. Email marketing from Marketing Cloud allows you to personalize, strategy, and optimize the customer journey, know your customers better, and quantify your results so you could maximize your marketing spend.

ERP Consultants in Benton

The Guide to ERP Consultants in Benton

Manufacturing ERP in the cloud from Kenandy

Manufacturing is defined as the transformation of raw materials into finished goods on the market through the use of equipments and processing systems. In order to manage making processes, a software-based production, buying, and shipment planning and inventory control system called Making Requirements Planning (MRP), has been developed. And from MRP II, Enterprise Resource Planning (ERP) has evolved.

ERP, to all sorts of business organization, spreads its jobs by means of ERP software and enhances the business processes including operational control, management control and strategic planning. It also works across functional sections and their tasks that are specific.

While ERP deals with both manufacturing and non-manufacturing companies, a kind of ERP applications is purposefully made for manufacturing industries. It really is called production ERP software. Uniting MRP and ERP, it’s program and a more established apparatus in these industrial sectors than ERP applications. It’s incorporated workflow procedures which are designed specifically to optimize using the resources of the maker, minimize total costs and administer resources’ entire life cycle, from row material acquisition, production planning, making, promotion, sales to financial resolution.

Making ERP software ideally suited for modest and continues to be very practical, mid-sized, make-to-order, engineer-to-order, mixed mode, discrete, little and large production sectors around the globe. They can be bought from all little niche market and leading ERP vendors offering ERP software solutions that meet your needs and your needs.

Many ERP vendors and ERP consulting companies that have developed professional skills in implementing and customizing making ERP applications can do the execution of manufacturing ERP applications. Less customization will be required as the software is already expressly designed for the manufacturing sector. Costs of getting production ERP applications depends on the extent of customization and features and the size of the applications.

Getting production ERP software for the manufacturing enterprise prepare for sudden hitches along the business cycle, carefully plan your activities, make more prudent choices and will allow you to optimize your resources. It will allow you to handle your organization and all its sections effectively, reduce your costs and heighten your income.

Bastrop Salesforce Experts

Bastrop Guide for Salesforce Implementation Consultants

Today companies are looking to Advisers more than ever, to help fill their Salesforce development needs. This really is clear when you consider among the chief selling points of using a Software-as-a-Service model, is that it does not demand extensive IT resource to run economically. Yet this does not mean that businesses WOn’t desire knowledge pros along the way, in order to get the most value for their Salesforce investment.

There are three key areas in determining if the firm you’re speaking with will have the capacity to fulfill the needs of your organization when choosing a Salesforce Consultant for your organization. As it pertains to choosing the proper Salesforce Adviser for your own endeavor, you will desire to find Powerful Communicators, Knowledge Specialists and Advanced Alternative Providers.

One of the most important jobs of a Salesforce advisor is to be able understand what your company objectives are and to listen to. You are depending on your consulting associate to ask the appropriate questions to ensure these ideas can be translated into designs while you may understand what your ultimate goal is, as far as functionality.

You should be assured your thoughts were properly comprehended before any work starts and you should be provided with a documentation of exactly what your consulting partner understands the extent of your project to be. Another vital aspect in developing a relationship with a consulting partner will be to pick someone that can adapt to change. Company moves fast and so does your company condition. Your consulting partner should be Agile enough in order to make alterations to slight changes in conditions. Choosing an Agile business provides a happier results and flexibility. Agile businesses work on time and materials vs the old requirements significant waterfall prices that are fixed. In an Agile way. going with a T&M and Agile methodology will ensure project success but be sure to understand how the firm keeps your project on a budget when working

Knowledge Specialists. You’ll desire to be coping with pros that are Knowledge whenever choosing a consulting associate. While you may not desire a full time programmer expert, your consulting partner certainly should be supplying top talent to you! Salesforce has made it more easy for you to find businesses with the proper number of knowledge on your endeavor. Their certifications of knowledge pros have broken into Programmer, Administrator, three paths and Implementation Experts.

Salesforce Certified Administrators are specialists in security and user management, automation of workflow and approvals, in addition to the core attributes of both Sales and Service cloud. Your Salesforce Certified Administrator is the font-line go-to man for handling and preserving your Salesforce Org.

Enactment Pro -There are two different certifications that Salesforce offers to demonstrate expertise in supplying initial executions.

Service Cloud Consultants can design options for companies which are focused on establishing long term customer success. Your Service Cloud Consulting Partner will design Customer Contact Centre Solutions that can include essential Service Cloud features such as Customer, Cases and Partner Portals, and Knowledge Bases.

Innovative Alternative Suppliers – These blends of core competencies and skills are the key to some successful Salesforce Consulting Associate. While you will find many ways in which to design and execute a Salesforce solution, a successful Salesforce consulting partner will have the ability to both advise on Best Practices, along with find innovative solutions that are designed especially meet your own individual business requirements. Salesforce and the Force.com platform are adaptable because all companies usually are not the same, and their technology solutions must be equally exceptional to optimize efficiency.

Firm Equilibrium – How long the firm continues to be in business is significant! If the company has a winning history and has been with more than only Salesforce in business they have the ability to supply more than just one area of remedy. This can be an excellent choice in a company because they’ll have the scalability and in house knowledge to fulfill with any need you may have. Additionally, if they have been around for ten years or more they likely won’t take your money and run or you won’t be finding out that they are closing their doors anytime soon. Ask how big their balance sheet is and ensure they have the staying power.

Trustworthy Standing – We surely hope not! One way to comprehend would be to require a non-disclosure agreement immediately. Next ask for references so you know who you are coping with!

ERP Consultants in Hailey

The Guide to ERP Consultants in Hailey

Manufacturing ERP in the cloud from Kenandy

Making means the transformation of raw materials into finished goods available by using equipments and processing systems. In order to manage making procedures, a software-based production, buying, and shipping planning and inventory control system called Making Requirements Planning (MRP), has been developed. And from MRP II, Enterprise Resource Planning (ERP) has evolved.

In addition, it functions across their actions that are particular and functional sections.

While ERP deals with both producing and non-manufacturing companies, a type of ERP applications is intentionally made for production businesses. It really is called production ERP applications. Mixing ERP and MRP, it has application and a more established apparatus in these industrial sectors than ERP software. It has integrated workflow processes which are designed especially to optimize the utilization of the manufacturer’s resources, minimize overall costs and manage resources’ whole life cycle, from row material acquisition, production planning, manufacturing, marketing, sales to monetary resolution.

Making ERP software continues to be quite practical and ideally suited for minor, mid-sized, make-to-order, engineer-to order, mixed-mode, discrete, small and large manufacturing sectors around the globe. They can be purchased from all small niche market and major ERP vendors offering ERP software solutions that fulfill your needs.

Many ERP vendors and ERP consulting companies that have acquired professional skills in implementing and customizing making ERP applications can perform the implementation of production ERP applications. Less customization will be crucial as the software is already especially designed for the manufacturing business. Prices of getting production ERP software depends on the extent of customization and features and the size of the applications.

Getting manufacturing ERP applications for your manufacturing enterprise carefully plan your activities, will allow you to optimize your resources, make more prudent decisions and prepare for unforeseen hitches along the business cycle. It will also allow you to handle your organization and all its departments effectively, reduce your costs and heighten your income.

Branson CRM Consultants

Branson Salesforce Consultants
Optimize System Performance & Fix Any System Want: No CRM application is perfect. When Field reps try to log in remotely maybe it takes 5 clicks too many to update a contact or maybe the system is not fast. Try to address and fix any CRM system concerns before you execute.

Salesforce Consultant Guide for Branson

If you are in charge of a sales CRM software enactment or adoption endeavor there are many activities and approaches to consider to help ensure your success. The following CRM execution ideas could be considered universal working across businesses and sectors although team and every company is exceptional.

Visit this website for a thorough, helpful CRM overview.)

Whether you’re using Salesforce.com, Siebel or a home grown alternative; whether this is a new or a replacement CRM system, here are 10 Thoughts to consider in your sales organization for successful CRM implementation:

1) Illustrate Top Down Support for CRM: One of the most significant methods to ensure a successful CRM implementation is to have total, sales direction support for your CRM system. This begins with your Head of Sales, then must dribble down through your sales direction team and be demonstrated through words and activities.

2) Get Sales Called For In Your CRM Implementation Plan: Involve key Sales Reps and Leaders, as early as possible in your CRM implementation and launching plan and they can behave as subject matter experts, influencers and informal leaders. This should comprise sales performers sales operations staff members.

3) Exhibit the WIFM for the Sales Staff: The sales team will embrace the CRM system if it “helps to raise their pay check, reduces wasted time and gets them in front of the perfect folks for the right reason at the right time”.

If you can efficiently exhibit the WIFM, (What’s in it for me) then Spokespersons will need to use the system.

Optimize CRM System Functionality

Optimize CRM System Functionality

4) Maximize System Performance & Fix Any System Lacks: No CRM program is perfect. When Field representatives try to log in remotely maybe it takes 5 clicks too many to upgrade a contact or perhaps the system is not fast. Try to address and fix any CRM system concerns before you implement.

Associated.. Senior Manager at Neunet Consultants, Doug Liljegren proposes that accentuating the CRM system just isn’t an one shot deal. You evolve and should always tweak the system to best support business needs and your customers.

5) Integrate CRM With Other Systems: You need to make it as simple and seamless as possible for Representatives to leverage your new or updated CRM application. Integrate and/or link the most used business programs together (Example: Electronic Mail, CRM, Order Entry) so Reps don’t have to open and shut windows, click multiple links and waste time on administrative work. Your CRM vendor and your IT partners should have best practice options of this type and thoughts.

Make an effort to create and implement the right amount of continuing and start CRM system training, that encourages the most important CRM actions you need to drive.

Got Those Paper Contacts Move !

Got Those Paper Contacts Move !

Awful data in your CRM could be a diversion, reduces productivity and could be a root cause for lack of CRM adoption.

They’ll fall back from what they comfortable with, if they will have both alternatives.

Before launch and ongoing, take your CRM data to always enhance. This may contain purchase history etc., customer names, addresses, contact names, contact telephone numbers Focus on the CRM data components which are most important to supporting the selling process.

9) Tie CRM use to Rep SettlementThe Majority Of Salespeople are motivated by money, so you may consider linking their compensation plan to leveraging the CRM system.

A Freelance Consultant who specializes in CRM implementation, Doug Liljegren, has discovered that including pipeline tracking as a condition and a percentage of the spokespersons ’ regular settlement plan can be quite effective at driving CRM adoption. On the flipside, he’s found the use of bonuses counter-productive in driving adoption.

In most cases, the inherent reason your team is implementing or updating a CRM would be to help your sales teams be more efficient in their own roles.

Watch “CRM: Quantifying ROI”

Bonus Idea #11) Implement CRM in Phases: Phasing in your CRM implementation will help ensure a fruitful outcome. Human behavior does not transform overnight.

Or, if you are upgrading to a fresh kind of software, Representatives will need to get used to new displays, new procedures and new attributes.

Give your organization the right timeframe to adapt to the new system and you will have better, mid and long-term consequences.

Warren Salesforce Marketing Automation

Email Marketing from Salesforce.Salesforce Marketing Cloud lets businesses of any size grow their company with professional degree email marketing. Small businesses can use marketing automation which will help nurture the ones and bring in new customers they have, without an army of marketers. Email marketing from Marketing Cloud lets you know your customers better, strategy, personalize, and optimize the customer journey, and measure your results in order to maximize your advertising spend.

Pardot Marketing Automation in Warren

Personalize experiences across e-mail, cellular, social, promotion, and the web.
Personalized email marketing at scale
Build and handle any kind of email campaign. Automate your advertising to scale your capabilities and reach customers throughout the whole lifecycle with messaging that is important.

Engaging mobile messaging
Use SMS, MMS, push notifications, and group messaging to reach customers no matter place. Go cross- channel and extend your digital advertising strategy by adding cellular to social campaigns and your email.

Especial societal experiences
Link social to advertising, sales, and service.

Activate your CRM data.

Personalized, predictive web recommendations
Track visitor behavior and preferences in real time turn insights to activity through personalized, dynamic web pages and content for each visitor to increase conversions, click-through rates, and sequence worth.

Create 1-to-1 customer journeys across mobile, societal, email, advertising and the web. Connect encounters across service, sales, marketing, and every customer touchpoint.

“With Marketing Cloud, our brands are no longer siloed. We ’re really beginning to listen to what our consumers need to say.”
— Heather Nykolaychuk, Senior Manager of Digital Marketing, Mattel

Email
Cellular
Web Marketing
Email marketing

Mobile messaging

Effort direction

Personalization Contractor

Info and analytics

GET STARTED
Social Media Marketing
Social evaluation and listening
Content marketing
Community social care and management
Promotion
Media optimization
and audience
Direction with
Facebook, Twitter,
and LinkedIn
B2B Marketing Automation
Lead generation
Lead qualification
Lead nurturing
Lead tracking

In today’s joined world, every customer interaction issues. Marketing Cloud can help you make the most of every touchpoint, giving you the tools to manage the customer journey across all stations.

Email Marketing from Salesforce.Salesforce Marketing Cloud lets their business grows with professional degree email marketing. Small businesses can use marketing automation which will help bring in new customers and nurture the ones they already have, without an army of marketers. Email marketing from Marketing Cloud lets you plan, personalize, and optimize the customer journey, know your customers and quantify your results so you could maximize your marketing spend.

ERP Consultants in Brunswick

The Guide to ERP Consultants in Brunswick

Manufacturing ERP in the cloud from Kenandy

Manufacturing is defined as the transformation of raw materials into finished goods on the market through the use of equipments and processing systems. To be able to manage manufacturing procedures, a software-based production, buying, and shipment planning and inventory control system called Manufacturing Requirements Planning (MRP), is developed. And from MRP II, Enterprise Resource Planning (ERP) has evolved.

It also works across functional departments and their particular tasks.

While ERP deals with manufacturing and non-manufacturing firms, a kind of ERP applications is purposefully made for production sectors. It is called manufacturing ERP software. Mixing MRP and ERP, it has program and a more established apparatus in these industrial sectors than ERP software. It has incorporated workflow processes which are designed specifically to optimize using the resources of the manufacturer, minimize total costs and administer resources’ whole life cycle, from row material acquisition, production planning, producing, promotion, sales to financial settlement.

Making ERP applications suited for modest and continues to be really practical, mid sized, make-to-order, engineer-to-order, mixed-mode, discrete, little and big manufacturing sectors around the globe. They can be bought from leading ERP vendors and all little niche market offering ERP software solutions that meet your needs.

As the software is already specially designed for the production industry less customization will be necessary. Costs of acquiring production ERP applications is determined by features and the size of the software and the extent of customization.

Getting production ERP software for the production enterprise carefully plan your activities, will help you optimize your resources, make more prudent decisions and prepare for unexpected hitches along the business cycle. It will enable you heighten your income and all its departments effectively, reduce your expenditures and to handle your organization.

ERP Consultants in Newark

The Guide to ERP Consultants in Newark

Manufacturing ERP in the cloud from Kenandy

Manufacturing is defined as the transformation of raw materials into finished goods on the market through the use of equipments and processing systems. To be able to manage making procedures, a software-based production, buying, and shipping planning and inventory control system called Manufacturing Requirements Planning (MRP), has been developed. From this system, Manufacturing Resource Planning (MRP II), a method for the effective planning of resources of a manufacturing company, has been derived. And from MRP II, Enterprise Resource Planning (ERP) has evolved.

In addition, it works across functional sections and their actions that are specific.

While ERP deals with both manufacturing and non-manufacturing businesses, a kind of ERP applications is intentionally made for manufacturing businesses. It really is called manufacturing ERP applications. Blending MRP and ERP, it’s a more established apparatus and program in these industrial sectors than ERP applications. It has incorporated workflow procedures that are designed specifically to maximize the use of the resources of the maker, minimize overall costs and manage resources’ whole life cycle, from row material acquisition, production planning, producing, marketing, sales to monetary settlement.

Manufacturing ERP software ideally suited for minor and is quite practical, midsized, make to order, engineer-to-order, mixed mode, discrete, small and large production sectors around the world. They can be purchased from major ERP vendors and all small niche market offering ERP software options that match your needs and your needs.

Less customization will be crucial as the software is already especially designed for the manufacturing industry. Costs of obtaining manufacturing ERP software is determined by the scope of customization and the size and options that come with the applications.

Getting manufacturing ERP applications for the manufacturing enterprise carefully plan your activities, will allow you to optimize your resources, make more prudent decisions and prepare for unforeseen hitches along the business cycle. It will likewise let you handle your organization and all its sections effectively, reduce your expenditures and heighten your income.

San Francisco Salesforce Marketing Automation

Salesforce Marketing Cloud lets their company grows with professional level email marketing. Even small businesses can use marketing automation that will help bring in new customers and nurture the ones they have, without an army. Email marketing from Marketing Cloud allows you to know your customers better, optimize, and plan, personalize the customer journey, and measure your results in order to maximize your advertising spend.

Pardot Marketing Automation in San Francisco

Personalize encounters across email, mobile, social, advertisements, and the web.
Personalized email marketing at scale
Construct and manage almost any e-mail campaign. Use CRM and other data for personalization that drives participation. Automate your marketing to scale your capabilities and reach customers throughout the entire lifecycle with relevant messaging.

Engaging mobile messaging
Group, and use SMS, MMS, push notifications messaging to reach customers no matter location. Go cross- expand and channel your digital advertising strategy by adding cellular to your own e-mail and societal campaigns.

Especial social encounters
Connect societal to service, sales, and advertising. Listen, engage, publish, and analyze data from over a billion sources, and automate societal workflow.

Handle and optimize your ad campaigns to powerfully and securely reach your customers like never before. Activate your CRM data for targeting.

Net recommendations that were predictive, personalized
Track visitor behaviour and preferences in real time turn insights to activity through content and personalized, dynamic web pages for each visitor to raise conversions, click-through rates, and arrangement worth.

Cross-channel journeys
Create 1 to 1 customer journeys across e-mail, mobile, societal, ads and the web. Link encounters across advertising, sales, service, and every customer touchpoint.

Now we ’re really beginning to listen to what our consumers have to say.”
— Heather Nykolaychuk, Senior Manager of Digital Marketing, Mattel

Email
Cellular
Web Marketing
Email marketing

Mobile messaging

Effort direction

Personalization Builder

Information and analytics

GET STARTED
Societal evaluation and listening
Content marketing
Community social care and management
Advertisements
Media optimization
and crowd
management with
Facebook, Twitter,
and LinkedIn
Lead generation
Lead qualification
Lead nurturing
Lead tracking

In today’s world that is joined, every customer interaction issues. Marketing Cloud can help you take advantage of every touchpoint, providing you the tools to manage the customer journey across all stations.

Salesforce Marketing Cloud lets companies of any size grow their company with professional level email marketing. Even small businesses can utilize marketing automation which will help nurture the ones and bring in new customers they already have, without an army of marketers. Email marketing from Marketing Cloud allows you to personalize, plan, and optimize the customer journey, know your customers and measure your results to help you maximize your marketing spend.